Client:

I had the opportunity to design cohesive packaging for a complete family of products including bottles, boxes, and sachets. This package was created for a series of supplements and nutritional products inspired by the Mediterranean diet. The colors were chosen as a nod to the landscape and architecture of the Mediterranean region and the UV gloss pattern repeated on all the packages references the tiles created by local craftspersons. The hand lettered scripts and custom ingredient-focused watercolor illustrations emphasize the natural organic ingredients. In addition to the initial package family, I also oversaw the localization of these designs for Japan, Hong Kong, Australia, and the EU markets.